Design the Products You Love

With Product Design, the foundation of our studio, we bring new solutions to old problems. From Systems, Products, and Environments, to our Strategy, Concepts and Social design projects, our strategic solutions improve our clients’ businesses and the lives of their users.

Systems

Our Product Systems, aim to do more with less, providing higher performance and user satisfaction within economical means. Simplicity, sustainability and systemic-logic are the backbone of our award winning systems work.

Herman Miller Overlay Boundary System

Herman Miller Overlay Boundary System

Overlay is designed to create long-term value for organizations by making seemingly opposite needs and wants—open yet closed; alone yet together; clean yet messy—co-exist. As Birsel says, “if you can make any two opposites co-exist, you can have your cake and eat it, too.”

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Resolve Office System for Herman Miller

Resolve Office System for Herman Miller

Giada De Laurentiis Chef Collection for Target

Giada De Laurentiis Chef Collection for Target

Teneo Storage System for Herman Miller

Teneo Storage System for Herman Miller

Knoll Orchestra Desk Accessories

Knoll Orchestra Desk Accessories

Products

From tabletop to toilet seats and more, our Product Design work brings new solutions to old problems, creating value within established constraints and developing products that our users love.

Alev™ for Nucraft

Alev™ for Nucraft

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Iris Apfel Mono Box Nude Collection

Iris Apfel Mono Box Nude Collection

Ikea ÖVERALLT Rocking Chair and Stool

Ikea ÖVERALLT Rocking Chair and Stool

Pasabahçe Omnia Collection

Pasabahçe Omnia Collection

Ayse Birsel Collection for Filzfelt

Ayse Birsel Collection for Filzfelt

Taboo Collection

Taboo Collection

M'Afrique for Moroso

M’Afrique for Moroso

Environments

Our Environment Design projects translate our clients’ DNA and vision into unique retail, trade and exhibit experiences.

Jokkolabs Co-Working Space Design

Jokkolabs Co-Working Space Design

With Jokkolabs, we are designing co-working spaces - interiors and exteriors - for creatives and entrepreneurs in Dakar, Senegal. Our Dakar Studio has been actively engaged in bringing design to West Africa since 2010.

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HP Corporate Lobby

HP Corporate Lobby

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HP Exhibit System

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HP Retail Store

Design Strategy

Our Design Strategy work incorporates research work into the development of foundational strategies for the development of products, systems, concepts, design services and environments.

Kale Design Language

Kale Design Language

Following our Kale Design DNA work, in collaboration with Kale’s multi-functional team we developed comprehensive design language guidelines for their three ceramic brands: Canakkale Seramik, Kalebodur, and Kale Bath.

Our goal was to clearly highlight what collectively defines them as Kale, while differentiating them from each other and helping them to uniquely stand out among their competitors and within their marketplace.

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Concepts

Our Concept projects help to make visionary ideas tangible, aiding clients and users to rethink their current norm and imagine a new future.

U² FOR TOYOTA

U² FOR TOYOTA

U² is a urban utility vehicle for entrepreneurial urbanites.

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Paravent for Hewlett Packard

Paravent for Hewlett Packard

Concept for Renault

Concept for Renault

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Future Office for Herman Miller

Social

Our Social Design projects allow us to give back through the work we love as we help to improve the lives of others.

LOCAL ICONS. URBAN LANDSCAPES / NORTH-SOUTH

LOCAL ICONS. URBAN LANDSCAPES / NORTH-SOUTH

A trip from the North to the South of the globe through the projects of eight international designers.

http://www.fondazionemaxxi.it/en/events/local-icons-urban-landscapes-north-south/

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Shinnyo Lanterns for Peace

Shinnyo Lanterns for Peace

Okamochi Table for Ishinomaki Lab

Okamochi Table for Ishinomaki Lab

Dakar Collection

Dakar Collection

Design 4 People Exhibit for Dak'Art Biennal

Design 4 People Exhibit for Dak’Art Biennal

Design the Life You Love
The Book. Classes. Workshops. Speaking.
Design the Work You Love
Value of Design. Design DNA. Team Transformation.
Design the Experience You Love
Insights Research. Co-Design. OrangePapers.
Design the Products You Love
Systems. Products. Environments. Strategy. Concepts. Social.
About Us
Who We Are. What We Do. How We Think. Who We Work With.

TELEPHONE: 212-965-9001 / EMAIL: hello birselplusseck.com / © COPYRIGHT 2015 BIRSEL+SECK / ALL RIGHTS RESERVED

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